Facebook? Yawn. Instagram? So last year. Snapchat? Boring! Research discovers people are over social media

Bored Girl

According to a new report by market intelligence firm SimilarWeb , the time spent by users on Facebook, Instagram, Twitter and Snapchat has plummeted over the last year. People around the world are getting bored of social media .

The trend is the same across almost all of the nine countries studied, including Australia, Brazil, France, Germany, India, South Africa, Spain, UK and USA.

The data compared usage of the apps on the Android operating system from the first quarter (Q1) of 2016 to the same quarter in 2015, suggesting users across the globe are cutting down on how much they share online.

SimilarWeb said that, while in some cases the drop was minimal – with Snapchat usage in Brazil, for instance, dropping from 11.23 minutes to 11.10 minutes – in other cases it was more dramatic.

For example, the average time spent on Twitter in France during Q1 2015 was 19.80 minutes, but in Q1 2016 that number dipped to 13.1 – a drop of 34%.

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Bored man using a phone

In the UK, the biggest decline was seen on Instagram , where usage dropped from an average of 23.08 minutes in Q1 2015 to 17.40 minutes this year – a decrease of 25%.

Twitter saw a similar decline in the UK, with users spending an average of 12.68 minutes on the app in Q1 2016, down from 16.35 in the same quarter a year later – a drop of 22%.

Snapchat was the third in line of those social media apps affected by the loss of interest in the UK, with users spending almost three minutes less on the app, a decline of 16% from 2015 to 2016.

Facebook was the least affected but still saw a drop of four minutes spent on the app by British users, a 10% decrease year on year.

Installs of these apps on Android devices across the world were also down, the SimilarWeb report said. In the nine countries examined, installs of all four social apps were down an average of 9%.

The most prominent drop was with Snapchat users in South Africa, which fell 56% from March 2015 to March 2016.

In the UK, the app that saw the least installs over the year was Facebook, where it dropped from being installed on 73% of Android devices to 66%, suggesting people are finding other apps to keep them amused.

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