The Instagram Launches Video Option, Complete With Filters

On Thursday afternoon, Face-gram released a video explaining how to, um, use their video service. Just like we warned you, Facebook (daddy of Instagram) has announced that it’s turning Instagram (bitter rival of Vine) into a place to share moving images. With filters! (Stinson! Vesper! Clarendon! Pleasure to meet you.)


And if you’re “following” brands on Facebook, you might notice that they’re already integrating moving ads to the new feature:

Instagram co-founder Kevin Systrom said “we can’t wait to see what you’ll create,” presumably while listening intently to the “ka-ching” sounds in his head.

Zooey Deschanel was quick to jumpreplica watches on the trend, uploading to Instagram this video of her dogs fighting adorably over a stuffed duck.

We’ll give this guy the last word: