JCPenney’s new body positive “Here I Am” video

June 19, 2016

JCPenney’s new body positive “Here I Am” video, however, does the exact opposite by promoting a sense of fat empowerment that feels authentic, and that doesn’t entirely focus on plus size style.  When brands promote body positivity, the end result doesn’t always seem to further awareness for fat activism or self-love. Instead, it can sometimes feel like a sales tactic above all else. For its new video, JCPenney has enlisted…

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