For me, ringing in the New Year was like the sound of thebell in a boxing ring where I knew that when the countdown ended, I would befighting in any way I could to keep the 2016 election from having a ripple effect on my reproductiverights. Thanks to Beautiful Rights, a newbrand of lipstick, you don’t have to fight for women’s rights alone and youdon’t have to fight without wearing gorgeous lipstick.
Many companies are using their platform to protest of our current President and VP. There are so many programs, organizations, and laws that need protecting, it’shard to prioritize only one. Kristen Leonard, founder of Beautiful Rights, agreesand that’s why Beautiful Rights’ donations are different: women are paid 20 percent less than men in workforce and for that reason, Leonard’s brand donates 20 percent ofsales to organizations that support women’s rights and gender justice.
Obviously, combining makeup with activism couldn’t have comeat a better time — the new administration isn’t exactly female-friendly. BeforeTrump and his team officially took power, they were already plotting to removefederal funding of one of the largest supporters of Women’s Health and Women’sRights, Planned Parenthood. However, as Leonard mentioned in our brief phonecall, there areplenty other organizations that need our support as well.
Not only do those groupsneed funding now more than ever, but adding multiple non-profits allows buyersto choose the organization they feel most connected to.
Lipstick wearers/activists have the opportunity to choosefrom Pantsuit Pink and Politically Pout lipstick, Gloss Ceiling lip gloss, orpurchase the whole lot for $64. After choosing an outfit for your lips, you’llbe prompted at check-out to choose apro-women organization for Beautiful Rights to donate on behalf of yourpurchase: ACLU, Emily’s List, Planned Parenthood, Lambda Legal, Legal Momentum,and Mom’s Rising.
I’m currently rocking “Pantsuit Pink” with adonation to Mom’s Rising — this is the part I love about Beautiful Rights. I’mnot a mom, have no intention of being a mom (pending future legislation’s ofcourse) but I came from a mom and I know many: Supporting moms is supportingwomen and frankly, if I hadn’t come across the organization during the checkout process, I would have neverhad the chance to donate to Mom’s Rising.
Let’s talk quality of the products, though. The lipsticks provide maximumcoverage (no retracing needed for a bold lip). The color stayed on for six hours (or until Pantsuit Pink met a burrito)! What really sealed the deal for mewas that it smelled like coconuts and botanicals, something that literally mademe squeal with delight when I opened the tube.
Beautiful Rights isn’t the only brand putting good intentionsbehind their products. Beauty brandslike Real Her give 20 percent to AAUW, a female, empowering non-profit empoweringwomen through advocacy — you should definitely start perusing their lipstickshades as well. This is the time to empower each other, our fellow woman, andsupport the organizations that have supported us for so many years. Frankly,more beauty brands should be putting their money where our mouth is.